Torres Joalheiros, one of the most traditional jewelers in Portugal and Rolex, leader of the Swiss watchmaking industry, inaugurates a new Rolex space in Cascais. The store provides an exclusive Rolex space where the brand expresses its individuality and image of excellence as a leader in the watchmaking sector.
Official distributor of Rolex for more than 40 years, Torres Joalheiros in Rua Áurea (Lisbon downtown) was the first store to sell the Swiss brand in Portugal and in 2010 it inaugurated the first Rolex Boutique in Lisbon. Now, on the most recent store in Cascais, the brand appears again in an atmosphere that represents the exclusiveness and philosophy of Rolex.
Located in one of the most privileged areas of the village, the store was born from a project of the studio DOMUS, who developed a concept, taking into account the insertion in a building of interesting architecture that integrated itself in the best possible way
Just like the flagship store in Avenida da Liberdade, this new space has a minimalist decoration in neutral tones. Pure woods and leather coatings brings to the furniture a classic yet fundamentally contemporary look. The lighting has been designed in a way to provide a cozy atmosphere, as well as guarantee the perfect line of the various exhibition spaces of the store and make the jewels and watches shine.
Torres Joalheiros integrates in the new space the architectural concept of the Swiss brand, common to all Rolex Spaces, providing an immediate perception of the uniqueness of the watches and creating an environment that positions the product in a universe of luxury, at the same time elegant and contemporary.
Every visitor will have the opportunity to enjoy a wide range of Rolex watches, including the latest models presented in Baselworld, and experience a personalized service of odd excellence.